Archive for March 2017 | Monthly archive page

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Ricoh Pro C71xx

When you lease a Ricoh Pro C7100* or Pro C9100**
from Smart Print in April,
we will pay your first six months rental cost for you
.

The mighty Ricoh ProC9100

Productivity and image quality on a whole new level

Autoduplex up to 400gsm on SRA3
Autoduplex 700mm x 330mm banner sheets
Huge stock library
Full choice of feeding and finishing solutions

**based on a five year lease at £1995.00 per month

The very flexible ProC7100

smart print Ricoh_Pro_C7100X

Four or Five colour variants
White, Clear or Neon Yellow fifth colours
Autoduplex at 360gsm on SRA3
Long sheets up to 700mm x 330mm
Metallic print capability

*based on a five year lease at £1295.00 per month

All pricing excludes VAT and is subject to limited stock availability

call  01707 888500 or email Richard.Fyson@smartprint-uk.com

 

 

 

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Xerox-vs-RICOH

Sometimes in the world of digital print we get lost in a discussion about ‘feeds & speeds’, focussing on who has the ‘fastest, biggest, bestest’ etc and forget that the real issue is; ‘How can I make money from print?’

At our next dual open day we hope to address this with a mighty comparison of machines and extended solutions. We will show how digital can enhance your existing portfolio AND deliver new revenue streams.

The choice about who has the biggest dad is completely up to you!

In the Red corner, (Ricoh Staines)

Ricoh ProC9100
Ricoh ProC7100 (5 colours, including NEON Yellow)
Ricoh ProC5200 (newly launched)
Color Logic software for metallic printing
Touch 7 software for extended colour gamut in digital
Coreprint Web2Print software from Vpress (Leading UK supplier)

neoon yellow 1

In the Blue corner, (Xerox Uxbridge)

Xerox Brenva Inkjet
Xerox iGen 5 (with 5th colour)
Xerox Versant 3100 (newly launched)
Xerox Versant 180 (newly launched)
Free Flow digital publisher
XMPie cross media software for targeted colour
Antalis Digifold Range for short run packaging

pantone range

We are hosting this clash on April 25th with demonstrations planned for scheduled times throughout the day.

If you would like to join us, get in touch by calling 01707 888500 or email paul.stead@smartprint-uk.com

Due to the demands on some devices, it is imperative that you book.

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1

By lessening risk, speeding time-to-market, reducing waste and lowering fixed costs, digital printing is revolutionising the entire book publishing supply chain.

For publishers and book printers alike, the  widespread adoption of digital printing has been slowed by its limitations on quality, speed, flexibility and affordability.

But high-speed production inkjet systems are now changing that—solidifying digital print platforms as essential to the success of all involved.

Key Stats and Opportunities

1

2

3

4

4 Ways To Seize the Opportunity:

  1. Evaluate production inkjet technologies to optimise inventory management and improve economics.
  2. Educate your existing publishing customers first, then scale the solution to others.
  3. Consider finishing solutions — which are integral, often overlooked, technologies
  4. Automate your current workflow to lower per-unit costs and catch publishers’ attention.

Conversation Starters:

Here are some conversation starters to convey the value you can bring to your clients’ business.

  • We can optimise your print management for local demand, shortening time-to-market and lowering distribution costs.”
  • “Let’s drive to a zero-inventory model so your profitability isn’t hinged to accurately forecasting demand.”
  • “We’ll analyse your entire supply chain — because there’s more to the equation than just unit costs.”

For more information, get in touch by calling 01707 888501 or email paul.stead@smartprint-uk.com

 

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catalogue 1

The print business is changing rapidly. But by adding marketing services to your toolbox, you can keep pace and evolve into a higher-margin strategic partner ready to take the lead on multi-channel marketing campaigns.

It’s a new world for print providers. For those who understand the forces driving today’s crowded marketplace, it’s a world of opportunity and growth.

Evolving from a provider simply tasked to deliver print to a high-margin strategic Marketing Service Provider (MSP) radically changes the dynamic with your customers, putting you in position to provide greater value than ever.

Key Stats and Opportunities

2

With media channels becoming more fragmented and saturated, personalised communications that span multiple channels approach are becoming more critical than ever. For print providers, success now hinges on the ability to obtain these skills and win over customers to this mindset.

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Print providers with the highest levels of annual growth generate the greatest amount of their revenue from value-added (non-print) services.

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Many print providers are realising this opportunity and are working to take advantage by adding marketing services to their arsenal.

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…but with the right tools and preparation, you can successfully make the transition.

4 Ways To Seize the Opportunity:

  1. Train your sales staff to be consultative sellers — focusing discussions on solving customers’ pain points
  2. Learn (or acquire the skills) to handle data
  3. Automate as much of your workflow processes as possible to eliminate potential bottlenecks and maximise efficiencies
  4. Demonstrate your marketing abilities through self-promotional campaigns

Conversation Starters:

To make the transition to marketing service, you’ll need to convince long-time (and new) customers that you’re more than just a printer. Here are some talking points to consider:

  • “We can help you integrate across channels.”
  • “Working with us will simplify your marketing efforts by consolidating suppliers.”
  • “We can deliver quantifiable results — and optimise accordingly.”

For more information call 01707 888500 or email paul.stead@smartprint-uk.com

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catalogue 1

In a digital world where an item can be purchased with a simple click, printed catalogues are experiencing a resurgence.

Brands and marketers everywhere are realising the power of catalogues to strengthen customer experiences and loyalty while driving online and in-store sales.

Rather than one-size-fits-all, production inkjet technologies now make it feasible for retailers to add personalisation and relevancy to covers, inserts and offers — which can generate revenues three times greater than static catalogues.

The end result is a catalogue experience that speaks directly to the recipient, commanding attention and driving sales.

Key Stats and Opportunities

catalogue 5

catalogue 4

catalogue 3

catalogue 2

 

Where do you start?

  1. Build competencies to handle your customers’ data, delivering print and digital solutions that drive results.
  2. Invest in customisation tools and technologies.
  3. Deliver consistent colour so every page truly represents the products being sold.
  4. Showcase how integrated Omni-channel and targeted catalogues can drive results.

Here are some conversation starters to convey the value you can bring to your clients’ business.

  • “With smaller catalogues and smart segmentation, we can help you do more with less.”
  • “How would you like to drive more sales on your website and in your retail locations?”
  • “We can integrate your communications, making them more impactful and effective.”

For more information, call 01707 888500 or email paul.stead@smartprint-uk.com

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DM4

If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.

Consider for a moment the number of marketing messages consumers are exposed to each day — combined with the saturation of digital media — and it’s no wonder print offers the chance to cut through the clutter.

With innovations in print technologies, workflow automation and personalisation, marketers are re-embracing direct mail as a way to achieve more relevant, customised communications.

Key Stats and Opportunities

DM5

 

DM4

 

DM3

 

DM2

4 Ways To Seize the Opportunity:

 

  1. Become an expert on your customers’ data.
  2. Maximise efficiency by investing in the right workflow and production tools.
  3. Showcase your own capabilities though cross-media self-promotional campaigns.
  4. Educate your sales team to sell strategically focused, results-oriented direct marketing services.

Conversation Starters:

Direct mail can help your customers differentiate themselves from their competition. Here are some conversation starters to convey the value you can deliver.

  • “We can tailor your communication to be personal and relevant.”
  • “Today, it’s more critical than ever that your communications span both print and digital media. We can help.”
  • “We can measure and optimise your campaigns for success.”

For more information, call 01707 888500 or email paul.stead@smartprint-uk.com

 

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Xerox-vs-RICOH

Many printers are saying that it is time to leave behind their ‘old offset ways’ and with the increase of inkjet and digital offerings, who can blame them?

But, which device will support your business?

Where can you find appropriate fire power and image quality that maintains the value of your own brand?

This is not an easy question to answer and there really is no ‘one size fits all’ option.

Sheet sizes?

Continuous Feed or Cut Sheet?

Inkjet or Laser?

Colour or Mono?

Image Quality?

5th Colour Options?

At Smart Print, we suggest the best device for your current print applications,
whilst trying to help you future-proof your business.

If speed is your sweet spot then you will have to look wide and far to find better options than
the Ricoh ProC91XX or Xerox iGen.

But it doesn’t stop with the big cut-sheet toys and there are cost favourable alternatives.

For more information on our wide range of products, including continuous feed, wide format, inkjet and laser devices, along with associated software and feeding/finishing systems,
get in touch by calling 01707888500 or email paul.stead@smartprint-uk.com

 

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