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When was the last time that one of your clients said this to you?

I recently attended a school reunion event that I had produced lay-flat A4 landscape photobooks for.

The booklets include NFC tags with a link to a video and a number of pages of textured stocks with neon colours and metallic output.

The audience was my old school friends none of which are printing companies, but many of which are involved in marketing, communications, advertising, healthcare and a number of others who are Managing Directors of their own companies, who make use of brochures.

Their reactions was refreshing, because I tend to forget just how impactful print can be, especially when the right type of finishing, software and substrate is used.

Our next Print With Pride event will be held at Ashgate Automotive in Chalgrove, OX44 7RW on Tuesday 16th July.

We will be showing their fantastic range of finishing devices and sharing with you, just how impactful a great piece of print can be.

Want to WOW your own clients? Come along

To register, follow this link:-

Or call Paul Stead on 07518 604611


a4 layflat pwp

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hp 2

We are collecting quite a list of case studies at Smart Print.

Some talk about the benefits of change when more automation is added.

Others feature on the increased revenues from fifth colours and extended substrates.

But the most common subject are stories where we have moved from expensive and often unreliable equipment to more cost effective and stable solutions.

“HP Indigo are the only ones that give us good enough image quality!”… Sorry, but this is just NOT true!

“Heidelberg have a ‘magic button’ that gives better digital output than any other suppliers.. Also NOT true!

With the correct use of colour profiles and printer artefacts, we can match, or even beat HP Indigo on some of our digital printers.

You don’t have to take my word for it.

We have case studies that prove the point.

If you would like to read about customers that have already seen the benefits, please get in touch.

If you would like to see your own files printed using Fogra profiles for coated/uncoated stocks, get in touch.

The output will stun you!

Happy to share the full case studies with you on request:- please email for more information

hp 1 

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avp 2

The ever-evolving world of Digital Print is pushing boundaries like never before.

Toner based technologies are now a true competitor for traditional printing techniques, with the versatility to print on a wider range of substrates without any kind of pre-treatment or preparation.

Very rarely are we asked to show a 4-colour sample printed on 200gsm silk. This is pretty much a given that this kind of bread and butter work is no problem.

We now find ourselves striving to give the end user that “Added Value” they crave in their design projects.

Extensive testing and collaboration with Paper suppliers is paramount to our future in Digital Print.

With the introduction of Split pack options in buying, we no longer have to buy by the 1000s or tonnage.

The creative print projects are invariably short run so 50-100 sheet packs are a real advantage to the printer.

The Paragraphs below show exactly why we should embrace the Media and substrates we use

avp 1IMG_20190419_1649340


The right media brings you into a whole new world of Digital Print enhancements.

Of the 8 most common listed in the diagram, 6 can be applied in-line with Ricoh print technology.

Using 5th colour toners, White, Neon Yellow and Pink, Clear and UV Invisible Red we can really bring the designs to whole new level.

With White we can print 4 colour imagery on dark coloured or clear transparent materials.

Neons can enhance colour gamut while at the same time helping images leap off the page.

Clear can act as a Watermark in the background or UV effect on printed items.

The ‘Invisible’ UV red can give you the option to print basic security features.

avp 2

These options bring the “Added Value” we are talking about.

The print market is more competitive than ever before so having these options will give you, the print service provider, the chance to bring some margin back into your work.

For more information call Paul Stead on 07518 604611 or email

*Information and support provided by Brad Hyde of Ricoh UK Ltd and Xerox UK marketing



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xenon substrates

At Smart Print, we are well known for the range of cut-sheet colour and monochrome printers that we supply.

Industry leading products, with industry leading service.

What you might not know, is that we can also supply equipment to print onto ‘other’ substrates

You want vibrant and colourful UV inks?… we can do that!

You want strong white ink?… we can do that!

You want a space-saving flat-bed printer with long lasting print heads…we can do that too!

xenon m7151

For more information, get in touch by calling 01707 888500 or email

xenon phots


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Many manufacturers offer ‘white’ ink/toner products, so the choices are there to explore.

BUT, how many of them can produce strong white images in ONE PASS?

They will tell you that the others can’t do it as well as they can

That’s just nonsense!

We supply a number of manufacturer devices and are happy to engage with discussions on all technology.

Right now, I would say the very best value can be achieved with the Ricoh ProC7200X.

Very productive, easy to change fifth colours and handles coloured stocks with ease.

White onto black, red, grey or blue stocks?

No problem.

See for yourself by getting in touch on 01707 888500 or email

The same device can give you the option of adding clear toner to your prints for a ‘background’ security or to highlight a particular area.

Tasty eh?


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profile 1

What do your eyes tell you?

Three prints of the same image, highlighting the differences in output that can be achieved with stock profiling.

200gsm Magno Satin Fogra 51 Coated

200gsm Magno Satin Fogra 52 Uncoated

190gsm Edixion Offset Fogra 52 Uncoated

profile 3

Rocket science and a ‘magic button’, it isn’t, but we do think the results are out of this world.

Some people like ‘shiny’ print, other people like ‘matt’ print.

As a supplier of digital printers, we are very pleased to be able to meet most of your customers needs with one device.

Want to know more?

Get in touch by calling 01707 888500 or email

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metallic bus cards

The packaging sector is enjoying a period of growth, some as a result of our rampant search for all things personalised and others as a change in the way products are taken to market.

In the last few months I have been asked to personalise bread, chocolates, wine, beer and a whole range of luxury items that maintain a ‘brand’ whilst reaching out to the individual.

Designing the label is as easy as producing a colour leaflet. As designers and printers, this is bread & butter stuff.

Designing the label with metallics or personalising it…now that is sexy.

But, how do you do it?

Let’s start with beer labels as an easy one

These can be metallic in look and feel or just plain old fashioned CMYK (still an acceptable flavour.. pardon the pun).

This short video from color logic will give you and overview of how the products work together and how simple adobe plug-ins can achieve amazing results.

The creation software is one aspect of this process, but when working with the right substrates and personalisation software, every beer label you produce in future will be aimed at an individual.

At our next Print With Pride event, on 15th May in central London, we will be showing you how to produce personalised beer labels.

Our partner will be on hand to explain their aspect of this application Vpress…world beating web2print solutions Ashgate Automation….finishing that adds the right touch Antalis….more substrate choices that you could imagine

Register and we will have a beer waiting for you…with YOUR name on it!

For more information call Paul Stead on 07518 604611 or register:

Kelv beer


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Kelv beer


We have two open days scheduled in May with some very different approaches.

The first is at Ricohs’ central London showroom where we will be showing how easily you can produce personalised labels.

Our partners, Antalis, Ashgate Automation and Vpress will be on site to show how the right blend of software, substrate, print and finish can help you deliver a number of labelling and packaging options.

Afterwards, we think a few beers might be in order!

To join us on 15th May, please follow this link to register, www.printwithpride/register-london/

The second event will be held on 23rd May in the Wellington.

This is the first time that Print With Pride has ventured west and we are really looking forward to the start of a new tradition.

For more information on these events, please email or call 01707 888500


metallic apps

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metallic apps

There is one phrase that we hear over and over at our Print With Pride events and that is:- ”I didn’t know you could do that!”

Mainly because as vendors we are hooked on ‘feeds and speeds’ and forget to inform you of the applications that new technology can introduce.

One such being, ‘metallic colours.’

With the right software and appropriate print engine, the range of colours you can produce will surprise you.

Matched with suitable substrates, the output options will allow you to fulfil print jobs that you might otherwise turn away.

Short run packaging, flyers, tickets and even direct mail pieces can now ‘sparkle’ in a way that only larger printers could previously support.

For more information, email or come and visit a Print with Pride event near you..

Our next is 15th May in central London.

metallic bus cards

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iridesse gold

We have found that many of our customers who invest in a Variable Data Printing (VDP) solution are seeing their volumes grow, consistently!

At Smart Print, we like to offer our clients ‘choice’ and so we work with a number of providers for VDP and W2P.

All of the solutions below work with optimized pdfs, fully supported by newer RIPS on current Xerox and Ricoh technology.


The UKs leading web2print system and co-founder of the Print With Pride group offers the best value solution to template based variable data printing


Arguably the Rolls Royce of Variable Data Printing with modules to suit all tastes and business sizes. Full text variability in terms of position, font, lay-out etc.


EFI controllers drive most digital cut sheet printers in the UK, often linking to MIS and other workflows Digital Store Front is our efi offering



Fusion Pro, the new workflow from Ricoh provides entry level low cost variable data printing along in an easy to use Abode plug-in method

For more information on any of these solutions, get in touch.

07518 604611


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