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When you have finished reading, or avoiding, the endless emails that you are getting on GDPR and are ready to look at the opportunity it may deliver, you might think, ”Where do I start?”

Our best suggestion is that you start on the easy one. Direct Mail!

Changes to e mail contact will affect your B2C email campaigns and WILL create opportunities for Direct Mail.

The highest impact DM is currently achieved with something a bit ‘out of the ordinary’!

silver cropped

gold cropped

White text on dark envelopes!

Silver, gold and other printed colours give that extra ‘wow’ factor that make people ‘open the envelope’ and read your message.

If you are struggling with personalisation, extended colour gamuts and alternative substrates, then please get in touch.. we have a ‘silver bullet’ that will hit your target.

Call 01707 888500 or email paul.stead@smartprint-uk.com

 

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