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metallic bus cards
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The packaging sector is enjoying a period of growth, some as a result of our rampant search for all things personalised and others as a change in the way products are taken to market.

In the last few months I have been asked to personalise bread, chocolates, wine, beer and a whole range of luxury items that maintain a ‘brand’ whilst reaching out to the individual.

Designing the label is as easy as producing a colour leaflet. As designers and printers, this is bread & butter stuff.

Designing the label with metallics or personalising it…now that is sexy.

But, how do you do it?

Let’s start with beer labels as an easy one

These can be metallic in look and feel or just plain old fashioned CMYK (still an acceptable flavour.. pardon the pun).

This short video from color logic will give you and overview of how the products work together and how simple adobe plug-ins can achieve amazing results.

https://www.youtube.com/watch?v=gf3hraWyqeE

The creation software is one aspect of this process, but when working with the right substrates and personalisation software, every beer label you produce in future will be aimed at an individual.

At our next Print With Pride event, on 15th May in central London, we will be showing you how to produce personalised beer labels.

Our partner will be on hand to explain their aspect of this application Vpress…world beating web2print solutions Ashgate Automation….finishing that adds the right touch Antalis….more substrate choices that you could imagine

Register and we will have a beer waiting for you…with YOUR name on it!

For more information call Paul Stead on 07518 604611 or register: http://www.printwithpride.com/


Kelv beer

 

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