Archive for October 2015 | Monthly archive page

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In conjunction with our web2print business partner, Vpress, we would like to help you to understand what web2print can do for your business and how it can help you grow.

When it comes to Web2Print, it’s certainly easier to say ‘no, not right now’ and join those sitting on the fence, determined only to invest in it, when the opportunity arises; usually due to client demands. So, for those who can feel the proverbial splinters poking them in the backside, or for those that are waiting for the splinters… I’d suggest it’s time to climb down off that fence!

Experience shows that trying to play catch up, or taking a knee jerk approach to a customer’s request for Web2Print, does not produce an effective outcome, for neither you, nor your client.

Vpress are well versed in rapid turnaround customer deployments and projects, and what we have noticed is that there are often a number of areas that reveal gaps in the project thought process. These typically fall into the categories of lack of forethought, poor technical qualification of the customer and a lack of understanding of the ‘brand’s’ real needs. Beware, if executed badly, these could jeopardise the long term returns possible, when using a Web2Print platform to secure a customer.

Be honest with yourself:

If you’re still deciding on whether or not to invest in Web2Print, then you need should be considering the following questions:
1.Can we afford to risk losing a customer to a competitor, already offering Web2Print?
2.Am I already having conversations with customers about the benefits of Web2Print?
3.Do my customer focused team members understand Web2Print and how to communicate its relevance and benefits to customers?
4.Have we considered the other areas in the business that would benefit from the introduction of Web2Print, or the automation it can provide to the business?
5.Can I accept and justify that the financial investment needed to integrate two or more technologies, in order to give me a tangible Return on Investment (ROI)?

After honesty, comes truth.


Print companies often seem to be shy when it comes to educating customers on the “art of the possible”. Think about it, having a discussion with a customer about how you can help them reduce production and management costs by implementing Web2Print, positions you as a valuable partner. Web2Print can also help your customers increase revenue through personalised and targeted marketing, further increasing your value to their business.

If you’re not having these conversations with your customers, chances are one of your competitors will be, so don’t lose out.

The business

Customers aren’t the only ones to benefit from Web2Print, the automation it can trigger reduces the need for manual intervention across the print production process, by improving efficiency and reducing time and cost. This provides a very tangible ROI to your business and can increase margins significantly, or seen another way, ensures you remain competitively priced, whilst still retaining healthy margins.

The key to maximising these returns is integration by linking into internal systems, such as MIS and production workflows. Although achieving this is subject to a robust planning phase, involving a thorough evaluation of your business processes, repetitive manual tasks and associated areas for improvement; the returns can be staggering.

Planning is imperative.

Don’t be misled into thinking that a Web2Print platform is only suited to large and multinational customers. Web2Print can be suitable for companies of any size. Remember, the more customers manage their data through an online shopping/procurement platform; the more likely you will be in securing their long term business and increasing your profits.

Web2Print enables businesses to eliminate many of the ‘grey’ areas associated with manual/silo based processes, which often leak cost savings made in other areas, so look carefully and don’t ignore them just because you don’t currently account for them.
If you plan correctly, even a ‘no’ response from a customer can offer a positive outcome. Taking a more holistic view of your technical infrastructure in relation to the many previously unconsidered aspects of your business, is a valuable exercise. Very few companies just decide on a random Wednesday to link together every system and tool within their organisation, they have spent time analysing the cost savings and are making a sound business decision to employ Web2Print.

Speak to people!

Get out and about and speak to people who have successfully migrated from more traditional methods to Web2Print. If you are investing in an MIS, speak to the MIS providers’ customers to find out how well the installation really went. If you already have an MIS, or a more home-grown system (of sorts), ask for guidance from the manufacturer and ask to speak with their customers too. There is no better reference, than one from those who have experienced the process first hand.

It’s also useful to start talking to your customers. Look at the systems they use,do they use an intranet, or an internal system, such as SAP, Oracle etc? Maybe they are using something more home-grown? Will they allow a Web2Print platform to link with their system? Do they acknowledge the benefits this would give them, in terms of time and costs savings, as well as eliminating uncontrolled stock, maverick spend and error?

In summary:

Having examined all of these aspects, you should now have a more solid argument for implementing Web2Print within your organisation, for the benefit of your customers and your business. In addition to efficiency gains and cost savings, you’ll add a new robust service line to drive revenue increase and you will be tying customers in longer term.

Still a little confused or maybe you would like to find out more? Please call Smart Print on 01707 888500

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3d printer draw

Smart Print had a fantastic time at the Print Show and would like to thank Luke, Nicky, Karis and their team for their hard work and support… A great bunch of people and an excellent show!!

Additional thanks go to Mitesh Vara, Ian Mitchell, Sejal Waghela and Mike Holyoake, all of Xerox UK for their amazing support in helping to make this event such a big success for Smart Print.

Our stand featured information on Xerox document publishing, wide format printing, extended digital colour gamut with the Xerox iGen and the acclaimed Xerox Versant 80.

We were also demonstrating a 3D printer, something that received a lot of attention and was eventually ‘given away’ in a prize draw.

3d printer draw


The photo shows Martin Eastwood, our resident 3D guru talking with Karis Copp of The Print Show team.

Karis drew the winning ticket and we are very pleased to announce that Adam Court of Full Square Leicester will soon be receiving his 3D printer.

Congratulations to Adam and many thanks to Karis.

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Turn the volume up and sit back for five minutes……

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Do you have a question about spot colours, sheet sizes or print speeds?

Maybe substrate ranges and cross-media software is information that you seek?

The one real truth is that with an organisation like Xerox, there is always something new and R&D is a given.

If you want a peep behind the curtain, drop by stand P09 at the Print Show… or call us on 01707 888500..


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A recent visit to Spingold Design & Print was a great opportunity to share ideas on current successes and future developments.

The photo shows Ed Oakes of (Spingold, Managing Director) in conversation with Masaaki Honda (Ricoh Company, Product Development) and Neil Kirbyshire (Ricoh Europe, Product Marketing) at the premises of Spingold Design & Print near Colchester, Essex.



This meeting was an opportunity for Masaaki to learn from an existing Ricoh ProC7100 user about the value of the fifth colour station and extended substrate ranges.

Whilst we identified that white toner has a market, perhaps most pressing has been the uptake for clear toner, often used to create a ‘spot varnish’ finish in harmony with the longer sheet for truly outstanding results.

Spingold Design & Print is enjoying an influx of trade-work for the clear toner function which has helped grow their business considerably. Of course, more is also welcome and you can contact Ed and his team on 01206 262751.

Further aspects of the meeting focussed on future developments from Ricoh in respect of the ProC7100 and ProC9100 products.

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pantone range

At Smart Print we like to keep our customers up to date with new technology, especially if we feel it will allow them to provide something ‘more’ to their clients and in turn grow their own business.

Imagine how pleased we are to be able to tell you about added colours for Xerox and Ricoh products.

Clear and white toner have been around for several years and are only just gaining ground albeit in response to the growing demands of print industry clients.

But what about spot colours and extending the full colour gamut of digital to take into account, oranges, greens and blues that were previously unattainable.


pantone range


Want to know more?

Call us on 01707 888500 or visit us at The Print Show, stand P09..






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