Archive for August 2016 | Monthly archive page

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How can you tap into this profitable business opportunity?

Here are our four critical must-haves.

  1. Intelligent Document Design Skills

Develop or partner with a firm that has deep expertise in colour and transactional document design.

  1. Data That Delivers

Acquire a fundamental knowledge of how to work with data in many formats. By having a clear understanding of how to use data strategically you can help improve bottom line results for your customers.

  1. Operational Efficiency

Create operational efficiency with an end-to-end approach driven by automation. This means removing as many steps as possible, starting with delivery of paper to the press through to printing, finishing, inserting into envelopes and despatching.

  1. A Consultative Approach

Ensure success of a transactional marketing communication programme by acting as the glue binding all owners and stakeholders in the value chain.

Transactional printing is not rocket science and it may surprise you to know that most digital print users ALREADY have the ability to enter this market.

If you would like to know more about the possibilities from transactional printing, please get in touch, 01707 888500 or

*Information supplied by Xerox UK


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Innovations in technology, workflow, automation and personalisation are expanding print service providers’ abilities to turn everyday customer communication materials, like bills, statements, invoices and other transactional documents into an ongoing dialogue with their recipients.

By 2019, more than 90 billion colour transactional document pages will be printed annually on digital devices in the US and Western Europe- a compound annual growth rate of 6.8%

Looking at the numbers:-

72% of your clients say mail is an important channel to their customer communication strategy

74% of marketers are adding targeted messages to their transactional communications

3 to 5 minutes is the average amount of time your clients’ customer will spend with a transactional communication. Not bad considering that a lot of mail goes straight into the round filing cabinet.

If you would like to know more about the possibilities from inkjet or digital transactional production, please get in touch, 01707 888500 or

*Information supplied by Xerox UK

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If you would like to reap the rewards of inkjet printing but don’t know where to start…here is our simple 4 step guide to get you moving.

  1. Become a relevant Player

Evaluate production inkjet technologies. As trade book publishers embrace inventory management models, these solutions improve the economics of digital print, allowing book printers to move a greater amount of work from offset to digital platforms.

  1. Develop and Grow Services Around Customers

Work with existing publishing customers to identify how digital print production can help them overcome key challenges, then scale the solution to others. Remember to educate your customers on how technology can improve the delivery of client messages and profits.

  1. Start with the End in Mind

Consider customer requirements and finishing options when making investments in digital printing devices. Finishing is an integral part of print production but it usually remains below the radar.

  1. It’s all about the Workflow

Assess your current workflow and its’ ability to serve book publishers. Consider how workflow automation technology can help you to lower ‘per unit’ costs so the volume of books produced doesn’t influence costs.

If you would like to know more about the possibilities from inkjet or digital book production, please get in touch, 01707 888500 or

*Information supplied by Xerox UK

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According to European Market Analysis and Forecasts covering the period of 2015 to 2020, the answer is a resounding YES!

In 2008 only 1.5% of all book pages printed was done using digital technology.

This had risen to 7.5% by 2015.

By 2020, it is expected that 14.9% of all book pages printed, will be utilising inkjet or digital technologies.

Worldwide between 2014 and 2018 the really huge growth will come from Inkjet where a 27% increase in page production will be reflected against a reduction of offset on minus 2%.

These numbers are not ‘staggering’, but they do present a fantastic opportunity.

If you would like to know more about the possibilities from inkjet or digital book production, please get in touch, 01707 888500 or

*Information supplied by Xerox UK


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With the “Internet of Everything” just around the corner and closer attention being paid to the needs of the ‘individual’, can you say that your printed output will support your business inclusion in everything?

Are you leading the way in personalisation, or struggling to keep up? If it’s the latter, are you aware of just how easily you can start your story, with something as simple as variable data printing?

Most digital printers use a Fiery controller, but how many of you know that VDP (variable data printing) is included with external RIPS?

The benefits of personalised are often discussed and should provide better revenue streams and more loyal clients.

In time your business may develop into a full cross-media solutions provider where web2print software and cross-media marketing sit side by side with your ‘regular work’.

But who will help you get there?

At Smart Print, we work with the leading providers of variable data, cross media and web2print solutions and we can help you get started.

For more information, call 01707 888500 or email


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white on tshirt

Do you produce promotional items such as T-shirts, mugs, bags and mouse mats?

Does the idea of a printing device just for transfers put you off bringing the work in house?

Do you have an office printers and or multi-function device that you are thinking about changing?

If the answer is yes, or if you just want to know more about more efficient utilisation of  device for all of these jobs, please get in touch.

01707 888500 or email

packaging range

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DT HLC images


Publishing and Transactional Print applications are both cited as key growth areas for digital printing.

Some of this growth will drive colour digital and inkjet devices, particularly where marketing messages are included.

That said, there is still an attractive revenue stream to be found in cut-sheet or continuous feed monochrome printing. This can include black plus one colour at very low cost.

Digital ‘print on demand’ dynamics will reduce expensive warehousing and inventory, reducing wastage and stabilising profit margins.

Putting some numbers on it…did you know that there are an estimated 27,000 publishers at work in western Europe.

They are producing 2.5 billion units of print, amounting to a staggering 22.3 million Euros of revenue every year.

The sector is enjoying astronomical growth with annual page production in 2015 at 46.7 billion pages, expected to reach a whopping 82.0 billion pages by2020.

Whilst many people believe that there is an increase in the production of ‘electronic’ books, it might come as a big surprise to know that 95% of book publishing revenue is print based.

Are you ready to meet this volume growth?

Is your digital monochrome equipment capable of handing the appropriate substrates for publishing and transactional work?

If you would like to know more, call us on 01707 888500 or email

……The future’s bright….it’s back and white!!

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chequered flag

The Future’s Bright…’s Black & White..

Whilst companies continually focus on the quality and speed of their full colour output, be it digital or offset, there remains a huge business in digital print for monochrome applications such as:-

Transactional output (invoices, receipts, statements)

Book printing (short runs of one-off books and print-on-demand titles)

Scientific & Technical Manuals (very high image quality on offset substrates)

Localised newsletters

Financial reports and overprinted offset mailers

 high quality mono photis

Your monochrome printing facility should COMPLIMENT your main printing portfolio whilst delivering a much lower cost per page than using a full colour printer.

Additionally, your business will benefit from the increased productivity achieved by maximising the output times for colour and monochrome.

With print speeds from 95 A4 ppm to 314 A4ppm, we believe that we have a product range that will suit your speed requirements.

Feeding and finishing devices that encompass roll or cut-sheet input, matched to a wide range of finishing, from book blocks to z-fold letters, means that Smart print can support your monochrome printing in the way that drives YOUR business.

For more information, get in touch, 01707 888500 or email



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