Archive for May 2019 | Monthly archive page

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We are collecting quite a list of case studies at Smart Print.

Some talk about the benefits of change when more automation is added.

Others feature on the increased revenues from fifth colours and extended substrates.

But the most common subject are stories where we have moved from expensive and often unreliable equipment to more cost effective and stable solutions.

“HP Indigo are the only ones that give us good enough image quality!”… Sorry, but this is just NOT true!

“Heidelberg have a ‘magic button’ that gives better digital output than any other suppliers.. Also NOT true!

With the correct use of colour profiles and printer artefacts, we can match, or even beat HP Indigo on some of our digital printers.

You don’t have to take my word for it.

We have case studies that prove the point.

If you would like to read about customers that have already seen the benefits, please get in touch.

If you would like to see your own files printed using Fogra profiles for coated/uncoated stocks, get in touch.

The output will stun you!

Happy to share the full case studies with you on request:- please email for more information

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avp 2

The ever-evolving world of Digital Print is pushing boundaries like never before.

Toner based technologies are now a true competitor for traditional printing techniques, with the versatility to print on a wider range of substrates without any kind of pre-treatment or preparation.

Very rarely are we asked to show a 4-colour sample printed on 200gsm silk. This is pretty much a given that this kind of bread and butter work is no problem.

We now find ourselves striving to give the end user that “Added Value” they crave in their design projects.

Extensive testing and collaboration with Paper suppliers is paramount to our future in Digital Print.

With the introduction of Split pack options in buying, we no longer have to buy by the 1000s or tonnage.

The creative print projects are invariably short run so 50-100 sheet packs are a real advantage to the printer.

The Paragraphs below show exactly why we should embrace the Media and substrates we use

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The right media brings you into a whole new world of Digital Print enhancements.

Of the 8 most common listed in the diagram, 6 can be applied in-line with Ricoh print technology.

Using 5th colour toners, White, Neon Yellow and Pink, Clear and UV Invisible Red we can really bring the designs to whole new level.

With White we can print 4 colour imagery on dark coloured or clear transparent materials.

Neons can enhance colour gamut while at the same time helping images leap off the page.

Clear can act as a Watermark in the background or UV effect on printed items.

The ‘Invisible’ UV red can give you the option to print basic security features.

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These options bring the “Added Value” we are talking about.

The print market is more competitive than ever before so having these options will give you, the print service provider, the chance to bring some margin back into your work.

For more information call Paul Stead on 07518 604611 or email

*Information and support provided by Brad Hyde of Ricoh UK Ltd and Xerox UK marketing



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xenon substrates

At Smart Print, we are well known for the range of cut-sheet colour and monochrome printers that we supply.

Industry leading products, with industry leading service.

What you might not know, is that we can also supply equipment to print onto ‘other’ substrates

You want vibrant and colourful UV inks?… we can do that!

You want strong white ink?… we can do that!

You want a space-saving flat-bed printer with long lasting print heads…we can do that too!

xenon m7151

For more information, get in touch by calling 01707 888500 or email

xenon phots


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Many manufacturers offer ‘white’ ink/toner products, so the choices are there to explore.

BUT, how many of them can produce strong white images in ONE PASS?

They will tell you that the others can’t do it as well as they can

That’s just nonsense!

We supply a number of manufacturer devices and are happy to engage with discussions on all technology.

Right now, I would say the very best value can be achieved with the Ricoh ProC7200X.

Very productive, easy to change fifth colours and handles coloured stocks with ease.

White onto black, red, grey or blue stocks?

No problem.

See for yourself by getting in touch on 01707 888500 or email

The same device can give you the option of adding clear toner to your prints for a ‘background’ security or to highlight a particular area.

Tasty eh?


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profile 1

What do your eyes tell you?

Three prints of the same image, highlighting the differences in output that can be achieved with stock profiling.

200gsm Magno Satin Fogra 51 Coated

200gsm Magno Satin Fogra 52 Uncoated

190gsm Edixion Offset Fogra 52 Uncoated

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Rocket science and a ‘magic button’, it isn’t, but we do think the results are out of this world.

Some people like ‘shiny’ print, other people like ‘matt’ print.

As a supplier of digital printers, we are very pleased to be able to meet most of your customers needs with one device.

Want to know more?

Get in touch by calling 01707 888500 or email


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