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Xerox-vs-RICOH
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Xerox-vs-RICOH

 

 

As a multi-branded supplier of digital printing equipment, we are often asked “Which is the best machine between X and R?”

The issue with this question is that it is sometimes flawed by the comparison being made.

Single-branded salespeople only have one machine manufacturer to offer and as such they will tailor their approach to promote the best aspects of their product and how it ‘beats’ the competition.

Nothing wrong with that, in principle, because a good salesperson will always encourage you to take advantage of the solution they are offering and ‘minimise’ the validity of aspects that they don’t.

Added to this, they sometimes do not know what the opposition can really do and miss-match the comparison of machine capability leaving you confused about which product really helps your business.

Our multi-branded offering means that we are able to view things a little differently.

Our approach is to identify the print applications which already make you money and ensure that first and foremost, they continue to be profitable.

We then look to find new applications that will add to your business revenues, bringing new business opportunities and more profit, without impacting your bottom line.

Have you been sending work ‘out’ because your existing machines don’t support it?

Have you been turning work away because your existing technology doesn’t meet the clients’ needs?

These can be simple cases of sheet size, substrate tolerances or enhanced image quality.

The answer?…Stop asking someone who only has one type of product to sell and get an independent viewpoint..

Alternatively, join us at out combined open days in Xerox and Ricoh where you can have the chance to test them both on the say day!

To register, click on this link:- http://www.smartprint-uk.com/smart-print-technology-open-day-introducing-xerox-vs-ricoh/

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